Strategic thinking starts with a review of the Vision, Mission, Stakeholders and the Critical Success Factors in an organisation. It also involves systems thinking, which maps out the different components, processes and reactions in a systems, and asking 'why' 5 times for each component to unearth the root causes and validity of the incumbent beliefs and work practices.

Strategic Management is critical to innovation and unravelling bad assumptions and practices. It usually takes a leader with marketing perspectives to lead the strategic discussion and strategic planning. Marketing strategy and business plans will be reviewed and updated accordingly. Change management or re-structuring is needed to ensure a smooth transition to the new desired strategic state.

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